Tag: lifestyle influencers

  • Build discipline with Zeliha Akpinar for a successful life.

    A serene sunset moment with Zeliha Akpinar, quietly reflecting on how to build discipline through presence, peace, and purpose.

    A serene sunset moment with Zeliha Akpinar, quietly reflecting on how to build discipline through presence, peace, and purpose.

    A Gentle Force of Discipline, Medicine, and Digital Grace

    In a world that often glorifies loud ambition and overnight success, Zeliha Akpinar stands as a quiet revolution. Her journey is not one of flashy fame or curated perfection. It’s a story of early mornings, whispered prayers, and the kind of discipline that feels like self-love. She didn’t just build a career — she built a life that honors productivity, purpose, and poetic presence.

    Zeliha is a practicing medical doctor in the UK, a digital creator with over a million subscribers, and a soulful storyteller who turns routines into rituals. Her content is a soft invitation to build discipline, embrace consistency, and live with intention. Through her YouTube channel and social media presence, she’s helping thousands reimagine what it means to grow, heal, and become.

    From Turkey to Tokyo: A Medical Journey Rooted in Courage

    Born in Turkey, Zeliha Akpinar’s early life was shaped by curiosity and quiet resilience. She didn’t come from privilege, but she carried a vision. That vision led her to the University of Exeter in England, where she began her medical studies. But her path wasn’t linear — it was layered, brave, and deeply intentional.

    Midway through her academic journey, Zeliha made a bold move. She transferred to a medical school in Tokyo, Japan. Alone in a new country, she documented her transition with honesty and grace. Her vlogs captured the emotional weight of leaving behind familiarity and stepping into the unknown. She didn’t just study medicine — she lived it, breathed it, and shared it with the world.

    From dissecting textbooks to navigating cultural shifts, Zeliha’s medical school diaries became a source of comfort for students worldwide. Her content wasn’t just educational — it was emotional. She showed the messy middle, the early morning study sessions, the quiet victories. And through it all, she remained consistent. She built discipline not as a punishment, but as a pathway to freedom.

    Build Discipline: The 3:14 AM Ritual That Changed Everything

    One of the most captivating aspects of Zeliha’s journey is her early morning routine. While most of the world sleeps, she rises at 3:14 AM. Not for aesthetics. Not for applause. But because she’s trained her body clock to honor her goals.

    This isn’t just a productivity hack — it’s a spiritual practice. Zeliha wakes before dawn, when the sky is still painted in twilight hues. She begins her day with quiet reflection, gentle movement, and focused study. Her mornings are sacred. They’re designed to align her mind, body, and purpose.

    She didn’t start this routine overnight. It was built slowly, with intention. She experimented, failed, adjusted, and persisted. Over time, her body adapted. Her mind sharpened. Her spirit softened. This ritual became her anchor—a way to build discipline while nurturing self-respect.

    Zeliha Akpinar shares her 3am dopamine-driven morning ritual, blending discipline and joy to thrive as a doctor in rural UK.

    Her viewers often ask how she does it. The answer is simple: consistency. Zeliha doesn’t chase motivation. She creates systems. She honors her calendar. She respects her sleep. And most importantly, she listens to her body. Her 3:14 AM wake-up isn’t a flex — it’s a love letter to her future self.

    Productivity with Soul: What She Shares Online

    Zeliha’s YouTube channel is a sanctuary for anyone seeking structure with softness. Her videos blend productivity tips with emotional storytelling. She shares study vlogs, time management strategies, and reflections on medical life. But she also shares her skincare routines, festival diaries, and language-learning hacks.

    Her content is diverse, but the theme is consistent: build discipline, live intentionally, and honor your journey.

    She enjoys a great social media presence, with platforms like YouTube, Instagram and TikTok offering glimpses into her daily life. Her banner image—a twilight sky with cotton candy clouds—perfectly captures her aesthetic – dreamy, grounded, and quietly powerful.

    Her most popular videos explore early morning routines, solo transitions to Tokyo, and the emotional reality of medical school. But even in her most viral moments, she remains authentic. She doesn’t perform for the algorithm — she creates for connection.

    Becoming Your Highest Self Through Consistency

    Zeliha’s story is a masterclass in building your dream life through small, consistent actions. She didn’t wait for perfect conditions. She started with what she had. A camera. A quiet room. A heart full of hope.

    She teaches us that becoming your highest self isn’t about grand gestures. It’s about waking up early, showing up daily, and choosing growth over comfort. Her journey is a soft rebellion against hustle culture. She proves that you can be productive without being harsh. You can be disciplined without being rigid.

    Her mindset shifts are subtle but profound. She reframes discipline as devotion. She treats time as sacred. She sees routines as rituals. And in doing so, she invites her audience to do the same.

    Healing Through Storytelling: A Way to Build Discipline and Emotional Depth

    As a medical doctor, Zeliha understands the science of healing. But through her content, she explores the art of it. Her videos are medicine for the soul. They offer structure, clarity, and emotional resonance.

    She doesn’t just teach productivity — she models it. She doesn’t just talk about discipline — she lives it. And she doesn’t just share her journey — she invites others to begin theirs.

    Her storytelling is gentle, yet powerful. She speaks with warmth, writes with intention, and films with care. Her editing style is minimal, her music soft, her voice steady. Watching her videos feels like sitting with a friend who believes in you.

    Build Discipline to Manifest Your Dream Life

    Zeliha Akpinar’s life is a quiet manifesto. It says: you don’t need to be loud to be heard. You don’t need to be perfect to be powerful. You just need to be consistent.

    She built discipline not to impress others, but to honor herself. She used productivity as a tool, not a trap. She managed her time with grace, not guilt. And she manifested her dream life — one early morning at a time.

    Her journey gently affirms that self-development through social media isn’t just possible — it’s powerful. Zeliha Akpinar shows us that digital storytelling can move beyond polished snapshots and become living proof of growth, grit, and grace. Through her presence, creators evolve into quiet mentors, guiding mindset shifts and emotional healing with every shared ritual, reflection, and routine.

    Zeliha’s story belongs in the archives of transformation. It’s a blueprint for anyone who wants to build discipline, embrace feminine energy empowerment, and become their highest self.

    Final Reflections: Why Her Journey Matters

    In a world of noise, Zeliha Akpinar offers silence. In a culture of speed, she offers stillness. In an era of performance, she offers presence.

    Her journey isn’t just inspiring — it’s instructive. It reveals how intention, consistency, and quiet impact can shape a life of meaning. It’s a gentle reminder that productivity doesn’t have to be rigid. That discipline can feel like devotion. That success can be rooted in softness, not noise.

    If you’re on a journey of self-development, building your dream life one quiet step at a time, and seeking personal growth through social media — Zeliha’s story is your gentle nudge forward. Begin where you are. Rise before the world. Stay consistent. Build discipline like it’s a love language. Trust that your soft, steady efforts will shape something lasting.

    And if you’re ready to explore more stories that echo this energy—keep reading. Dive into Tam Kaur’s empowering journey, discover how Taylor Bell builds discipline through soulful structure, and embrace mindset shifts with Lena Yeo . Each story is a gentle invitation to rise, reflect, and reclaim your path to becoming your highest self.

  • Change your life with Becca Watson’s active growth mindset

    Becca Watson inviting you to follow soulful routines that just might change your life

    Becca Watson stands poised, inviting you into a journey of soulful routines that just might change your life.

    Becca Watson: The Gentle Power of Morning Rituals and Mindset Shifts

    In a world that often rushes past the quiet moments, Becca Watson invites us to slow down, breathe deeply, and begin again. Her journey isn’t loud or dramatic. It’s soft, intentional, and quietly life-changing. Through her YouTube channel and digital presence, Becca has become a guiding light for those seeking personal growth through social media, healing routines, and soulful self-development.

    Born in England and now based in London, Becca’s story is one of transformation through simplicity. Before Becca became a beacon of wellness and digital empowerment, she navigated her own seasons of uncertainty and self-discovery. Raised in a small town with big dreams, she often felt the tension between societal expectations and her inner calling. Her early twenties were marked by quiet introspection, journaling, and a deep desire to live more intentionally. These formative years laid the emotional groundwork for the content she now shares—raw, relatable, and rooted in real transformation.

    “I didn’t wake up one day with everything figured out,” she’s said in interviews. “It was a slow bloom. One tiny mindset shift at a time.”

    This honest reflection continues to resonate with her audience, many of whom are navigating similar transitions.

    Her content doesn’t shout—it soothes. Her message isn’t about perfection—it’s about presence. And her impact? It’s felt in the hearts of thousands who wake up each day inspired to build their dream life.

    Change Your Life Through Gentle Morning Rituals

    Becca’s most beloved content centers around early mornings. But these aren’t just productivity hacks. They’re rituals. Her videos explore the emotional and energetic shift that happens when you rise with intention. From waking at 5AM to embracing cozy autumn routines, Becca shows that change doesn’t require chaos—it begins with calm.

    She shares how small habits—stretching in silence, sipping warm tea, journaling with purpose—can shift your entire day. Her viewers often describe her routines as “life-changing,” not because they’re extreme, but because they’re sustainable. Becca’s mornings are filled with light, warmth, and a quiet kind of power. They remind us that becoming your highest self starts with how you greet the day.

    Building Your Dream Life, One Cozy Step at a Time

    Becca Watson’s brand isn’t built on hustle culture. It’s built on heart. Her channel is a sanctuary for those craving balance, beauty, and emotional clarity. She gently guides her audience through mindset shifts that feel achievable and real. Whether she’s sharing healthy habits, evening wind-downs, or seasonal reflections, her message is consistent: your dream life is already within reach.

    Her YouTube banner—a serene lake with five swans surrounded by trees—perfectly mirrors her aesthetic. It’s peaceful, intentional, and deeply feminine. The phrase “Life in London with Becca” invites viewers into her world, not as spectators, but as participants in a shared journey of self-discovery.

    Change Your Life with Becca Watson’s Soulful Content

    Becca’s videos are more than routines—they’re reflections. She creates content that helps her viewers reconnect with themselves. Her most popular uploads explore early rising, healthy habits, and cozy seasonal transitions. But beneath the surface, they’re about emotional healing, self-love, and empowerment.

    She enjoys a great social media presence, with her Instagram, TikTok and YouTube offering glimpses into her daily life, wellness tips, and gentle affirmations. Her planner, available through her website Bloom with Becca—a beautifully crafted tool for habit-building and goal-setting—was a testament to her commitment to helping you change your life with grace and intention.

    • Eco-conscious design: 100% recycled paper and sustainable packaging.
    • Versatile use: ideal for students, creatives, and career-focused women alike.

    Becca poured her heart into this project, calling it her “passion space” where productivity meets peace. It’s not just a product—it’s a philosophy of gentle structure and empowered living.

    Knowing this planner might become part of someone’s daily routine fills me with so much gratitude,” she writes on her site.

    This offering aligns perfectly with her brand’s mission: helping women bloom through intentional choices and soulful tools.

    Becca’s channel is a space where viewers feel seen. Her comments are filled with gratitude, warmth, and stories of transformation. She doesn’t just teach routines—she models a lifestyle rooted in mindfulness and emotional depth.

    Change Your Life by Embracing Feminine Energy and Flow

    Becca’s journey is deeply aligned with feminine energy empowerment. Her content encourages softness, intuition, and flow. She doesn’t push her audience to “do more.” Instead, she invites them to be more—more present, more kind, more aligned.

    To deepen her connection with her audience, Becca launched the Bloom with Becca podcast—an audio space for honest, heart-led conversations. She invites listeners into her world with episodes that explore wellness, mindset shifts, influencer life, and the messy middle of personal growth.

    • Topics range from burnout recovery to feminine energy, content creation, and emotional resilience.
    • Tone: warm, chatty, and deeply relatable—like catching up with a bestie over tea.

    Her podcast has become a sanctuary for women seeking validation, inspiration, and gentle motivation. It’s not just about advice—it’s about shared experience, laughter, and the kind of vulnerability that heals.

    “Whether you’re seeking a fresh perspective, some guidance, or just a chin-wag,” Becca says, “tune in and we can bloom together.”

    Her routines are cozy and productive. Her reflections are honest and healing. And her presence online feels like a warm hug. She’s not just an influencer—she’s a digital creator who understands the emotional landscape of her audience. She speaks to the woman who wants to heal her inner child, manifest her dream life, and rise with confidence.

    Change Your Life with Becca Watson’s Mindset Shifts

    At the heart of Becca’s influence is her ability to inspire mindset shifts. She doesn’t preach. She shares. Her vulnerability, especially in videos where she opens up about personal growth, creates a safe space for others to reflect and grow.

    She’s walked the path of transformation herself—from singing covers to lifestyle vlogs, from acting auditions to wellness rituals. Her evolution is proof that change doesn’t happen overnight. It unfolds gently, like morning light through a window.

    Becca’s story is one of quiet courage. She reminds us that personal growth through social media is possible when it’s rooted in authenticity and care.

    A Life That Inspires Others to Begin Their Own

    Becca Watson’s biography isn’t just a timeline—it’s a tapestry. Each thread is woven with intention, emotion, and purpose. Her journey reflects the power of digital creators to shape lives, not through flashy content, but through soulful storytelling.

    She’s part of a growing movement of influencers who use their platforms to heal, uplift, and empower. Her story is a soulful reminder that healing begins with how you treat yourself on the quiet days. It is changing the narrative around self-development and feminine energy.

    Becca Watson’s Sunday Reset Routine is a calming, anti-burnout ritual to refresh your space, mind, and energy for the week ahead.

    Becca’s legacy is still unfolding. But already, she’s helped many change their lives—one cozy morning, one mindset shift, one gentle ritual at a time.

    Why Becca Inspires

    Becca Watson isn’t just influencing trends—she’s influencing transformation. Her brand is a living, breathing example of what happens when you lead with heart, serve with intention, and show up with authenticity to change your life.

    She inspires because:

    • She’s relatable, not unreachable.
    • She’s strategic, but never salesy.
    • She’s vulnerable, yet visionary.

    Her journey reminds us that blooming isn’t about perfection—it’s about presence. And in a world that often demands hustle and hardness, Becca offers softness, structure, and soul.

    Let their stories wrap around you like a warm hug—
    [Simonesquared], [Sophie DiLoreto], and [Lana Blakely] each offer a tender reminder that quiet growth can be wildly powerful.

  • Rich feminine glow from Gigi MW to love your life

    Gigi MW exudes feminine glow in a soft pink winter look, styled with vintage charm and cozy elegance

    Gigi MW exudes feminine glow in a soft pink winter look, styled with vintage charm and cozy elegance.

    Becoming Your Highest Self with Gigi MW’s Feminine Glow

    In a world that often rushes past softness, Gigi MW stands as a gentle rebellion. She’s not just an influencer—she’s a quiet revolution. Her journey is a tapestry of pastel hues, slow mornings, and intentional living. Through her lifestyle content, she invites thousands to pause, reflect, and fall in love with the little things.

    Born on September 19, 1999, Gigi MW grew up surrounded by nature in Vermont. Her early posts—simple snapshots in thrifted dresses and raspberry fields—hinted at something deeper. Even then, she was crafting a life that felt like poetry. Today, she’s a digital creator whose presence glows with authenticity, warmth, and a kind of feminine magic that’s hard to ignore.

    The Feminine Glow That Inspires

    Gigi MW’s brand is built on what many overlook: softness, slowness, and soul. Her feminine glow isn’t just aesthetic—it’s a mindset. It’s the way she romanticizes everyday routines, turns study tips into rituals, and transforms boredom into creativity. Her content is a gentle nudge to live with intention.

    She’s known for her lifestyle, fashion, wellness, and sewing content, all wrapped in a dreamy, pastel-toned aesthetic. But beneath the visuals lies something more powerful: a message of self-love, personal growth, and emotional presence. Her videos offer ADHD-friendly routines, hobby inspiration, and reflections on navigating your 20s with grace and curiosity.

    Whether she’s sharing wellness rituals or cozy fashion hauls, Gigi’s glow is never loud—it’s luminous. It’s the kind of light that draws you in and makes you feel safe.

    Building a Dream Life, One Ritual at a Time

    Gigi MW doesn’t preach hustle culture. Instead, she models a life built on mindset shifts, gentle habits, and soulful routines. Her audience—mostly young women navigating identity, ambition, and healing—find comfort in her approach. She shows that building your dream life doesn’t require burnout. It requires presence.

    Her most loved content includes:

    • Creative ways to stay inspired during quiet seasons
    • Study rituals that feel romantic, not rigid
    • Tips for embracing hobbies and crafting joy from boredom

    She’s not selling a product. She’s offering a lifestyle—one that’s deeply aligned with becoming your highest self.

    Feminine Glow in Everyday Moments

    The phrase feminine glow appears often in Gigi’s world. It’s in the way she styles her outfits, curates her space, and speaks to her audience. It’s not just about beauty—it’s about emotional radiance. Her glow is rooted in self-awareness, softness, and the courage to be gentle in a world that demands hardness.

    She encourages her viewers to:

    • Romanticize their routines
    • Embrace softness as strength
    • Find healing in hobbies and rituals

    This glow isn’t performative—it’s personal. And it’s contagious.

    Sewing, Softness & Soulful Storytelling

    One of Gigi’s most unique offerings is her love for sewing and DIY fashion. It’s not just a skill—it’s a metaphor. Stitch by stitch, she’s crafting a life that feels handmade. Her tutorials are more than instructions—they’re invitations to slow down, create, and connect with your inner artist.

    She often shares:

    • Simple sewing projects for beginners
    • Thrifted fashion transformations
    • Cozy routines that blend creativity with calm

    Her content is a balm for overstimulated minds. It’s a reminder that healing can happen in quiet corners—with fabric, thread, and intention.

    Gigi MW sews her dream summer wardrobe in a week—feminine glow, thrifted charm, and slow fashion magic stitched with love.

    Navigating Her 20s with Grace

    Gigi MW’s journey is deeply relatable. She’s not pretending to have it all figured out. Instead, she shares the beauty of navigating her 20s with curiosity, vulnerability, and joy. Her reflections on ADHD, self-love, and emotional growth resonate with a generation seeking depth.

    She’s not just an influencer—she’s a mirror. Her content reflects the dreams, doubts, and desires of young women learning to trust themselves.

    And she does it all with grace.

    A Social Media Presence That Glows

    Gigi MW enjoys a beautifully curated social media presence that feels like a digital sanctuary. Her Instagram and TikTok are filled with elegant, nature-inspired visuals. Her YouTube channel is a cozy corner of the internet where viewers find inspiration, comfort, and clarity.

    She’s not chasing trends—she’s creating a movement. One that’s rooted in self development, emotional resonance, and feminine empowerment.

    Her socials are a reflection of her soul. And they’re worth exploring.

    Why Her Journey Matters

    Gigi MW’s story isn’t just hers—it’s ours. It’s the story of every woman who’s ever felt too soft for the world. It’s a reminder that personal growth through social media is possible when done with integrity, intention, and heart.

    She’s quietly selling a dream. Not through flashy ads or loud claims—but through lived experience. Her journey is a blueprint for those who want to build a life that feels like home.

    And that’s what makes her stand out.

    Final Reflections: A Life That Glows

    Gigi MW’s biography isn’t just a timeline—it’s a love letter to softness, creativity, and feminine power. Her feminine glow is more than a brand—it’s a way of being. Through her content, she teaches us that healing, growth, and joy can be found in the smallest moments.

    She’s not just influencing—she’s inspiring.

    And for those ready to begin their own journey of self development, Gigi MW offers more than content. She offers companionship.

    Drawn to Gigi MW’s feminine glow and mindful creativity? See how Sophie DiLoreto, Jillz Guerin, and Nastya Swan embrace intentional living and empowered self-expression

  • Grow and glow with Sophie DiLoreto, reclaim your magic

    Sophie DiLoreto stands aglow beneath the city lights—softly embodying the spirit to grow and glow.

    Sophie DiLoreto didn’t just create a brand—she cultivated a refuge. A space where softness is celebrated, strength is redefined, and the journey to your highest self feels like a homecoming. Her presence invites you to exhale, to feel seen, and to remember that growth doesn’t have to be loud to be powerful.

    Her rise in the digital space isn’t marked by polish—it’s marked by presence. Sophie shows up with raw grace, sharing the in-between moments most creators skip. Her storytelling is a mirror: tender, unfiltered, and quietly magnetic. She reminds us that evolution isn’t a performance—it’s a practice.

    She began her YouTube channel with a simple intention: to be your virtual best friend. That intention still pulses through every video, every podcast episode, and every caption she writes. Sophie’s content is a warm invitation to step into your glow, one gentle habit at a time.

    A Dream Rooted in Middle School

    Sophie’s story didn’t begin with viral fame. It began with a quiet longing. As she shared in a heartfelt interview, she knew from middle school that she wanted to create content that made people feel seen. She wasn’t chasing views—she was chasing a feeling. That feeling of connection, of transformation, of becoming.

    When she started uploading consistently in 2023, she wasn’t just learning how to edit or film. She was learning how to trust herself. Her early videos weren’t polished, but they were honest. And that honesty became her signature.

    Building a Brand That Feels Like Home

    Sophie’s channel is a soft glow in a noisy world. It’s a hotspot for all things girly, wellness, beauty, fashion, and lifestyle. But more than that, it’s a reflection of her inner world—a place where viewers feel safe to grow.

    Her most loved content explores the art of becoming. She gently guides her audience through mindset shifts, healthy habits, and aesthetic rituals that elevate everyday life. From journaling practices to room makeovers, Sophie shows how small changes can spark big transformations.

    She doesn’t preach. She shares. And that’s what makes her magnetic.

    The Glow and Tell Podcast: A Space to Rise

    Sophie’s podcast, Glow and Tell, is a natural extension of her brand. It’s where she dives deeper into the themes of self-development, feminine energy, and high-vibrational living. Each episode feels like a cozy chat with a friend who believes in your potential.

    Listeners are invited to explore wellness practices, confidence-building tools, and soulful reflections. It’s not just about glowing on the outside—it’s about glowing from within.

    Her voice is warm, her advice actionable, and her energy contagious. Whether you’re sipping matcha or walking through a mindset shift, Glow and Tell is the kind of podcast that stays with you.

    A Relationship That Radiates Love

    Behind the scenes, Sophie shares glimpses of her relationship with her boyfriend—a connection that feels grounded, healthy, and joyfully supportive. It’s not performative. It’s real.

    Their bond reflects the kind of love that uplifts rather than overshadows. It’s clear that her personal life is rooted in mutual respect, shared values, and emotional safety. And that energy spills into her content, making it feel even more authentic.

    Content That Changes Lives

    Sophie’s videos aren’t just tutorials. They’re transformations. She helps her viewers:

    • Cultivate life-changing habits
    • Discover hobbies that spark joy
    • Create spaces that reflect their inner glow
    • Build routines that support mental clarity
    • Embrace their personal style with confidence

    Sophie DiLoreto steps into her wellness girl era—embracing rituals that nourish, uplift, and inspire a glow from within.

    She doesn’t tell you who to be. She shows you how to find yourself.

    Her videos gently guide viewers toward becoming “that girl”—not in a superficial way, but in a soulful, sustainable way. It’s about becoming your highest self, not someone else’s version of success.

    A Social Presence That Inspires

    Sophie enjoys a vibrant social media presence across platforms like YouTube, Instagram, Pinterest, and Spotify. Her feeds are filled with soft aesthetics, empowering captions, and glimpses into her daily glow-up journey.

    She’s not just an influencer. She’s a guide. A muse. A mirror.

    Her content doesn’t scream—it whispers. And in that whisper, thousands of women have found the courage to rise.

    Lessons from Sophie’s Journey

    Sophie’s story is a quiet revolution. It teaches us that:

    • You don’t need to be perfect to be powerful
    • Consistency builds confidence
    • Aesthetic living can be soulful, not superficial
    • Your digital presence can be a healing space
    • Growth is a journey, not a destination

    She reminds us that becoming your highest self isn’t about hustle—it’s about harmony.

    Why Her Journey Matters

    In a world of curated perfection, Sophie DiLoreto stands out by being real. Her journey is softly persuasive. It sells the idea that wellness, beauty, and personal growth can coexist. That you can build your dream life without losing your softness.

    For aspiring digital creators, her story is a blueprint. For seekers of self-love, it’s a balm. For anyone feeling stuck, it’s a spark.

    She’s proof that you can start small, stay true, and still shine.

    Final Reflection

    Sophie DiLoreto’s journey is more than content creation. It’s a movement. A gentle uprising of women reclaiming their magic, one habit, one video, one glow-up at a time.

    She doesn’t just inspire. She empowers.

    And in doing so, she invites us all to grow, glow, and tell our own stories—with grace, grit, and a little bit of glitter.

    Feeling inspired by Sophie’s glow-up journey? Keep the momentum going with Jillz Guerin’s soft life rituals, Nastya Swan’s romantic wellness routines, and Nika Erčulj’s soulful self-reinvention—your next wellness muse awaits.