Zhirelle Cushman stands poised against a sunlit cityscape—radiant, serene, and unmistakably rich in feminine energy.
In a world that often rushes past softness, Zhirelle Cushman stands still—rooted in grace, glowing with intention. Her journey is not just about becoming an influencer. It’s about becoming her. The dream self. The girl who romanticizes life, practices self-love, and builds her dream life one pink-coded ritual at a time.
Zhirelle’s story is a gentle rebellion. A quiet glow-up. A digital diary of feminine energy empowerment, productivity, and wellness. And for thousands of women online, she’s become a mirror—reflecting what’s possible when you choose softness as strength.
Becoming Her: The Early Chapters
Born on August 13, 2001, Zhirelle Cushman grew up in a lively household with four younger siblings. Her role as the eldest shaped her nurturing spirit and her natural inclination toward care, order, and emotional leadership. She learned early that beauty wasn’t just about appearance—it was about presence.
She started her YouTube channel at just 13 years old, originally under the name ZC Beauty. What began as playful uploads soon evolved into a curated space for self-care, glow-up routines, and feminine hygiene rituals. Her audience grew not just because of her aesthetic—but because of her authenticity.
Zhirelle lives in Los Angeles, a city that mirrors her love for beauty, movement, and creative freedom. She’s a visual storyteller at heart. She takes pictures of everything—not for vanity, but for memory. Her content is a love letter to the present moment.
Rich in Feminine Energy: The Glow-Up Philosophy
Zhirelle’s brand is built on rituals. From restocking her shower with clean beauty essentials to deep-cleaning her apartment with intention, she shows that productivity can be poetic. Her glow-up isn’t loud—it’s layered. It’s in the way she folds her towels, organizes her vanity, and pours strawberry milkshakes into glass cups just because.
She teaches her audience how to be rich in feminine energy—not through luxury, but through lifestyle. Her videos often feature:
- Self-care shopping hauls that feel like treasure hunts for the soul
- Hygiene routines that elevate the everyday into sacred practice
- Apartment restocks that blend wellness with aesthetic discipline
- School rituals that romanticize learning and student life
She doesn’t just film her life. She curates it. And in doing so, she invites her viewers to do the same.
Student Life & Educational Journey
Zhirelle’s academic path reflects her intuitive nature. She initially pursued marketing in college but later switched her major to art. The shift wasn’t impulsive—it was intentional. She realized that joy mattered more than metrics. Art allowed her to express, explore, and expand.
She found more fulfillment in creativity than in calculus. Her decision to pivot is a powerful reminder that building your dream life often means rewriting the script.
Love, Loyalty & Living Together
Zhirelle’s relationship with her boyfriend, Enzo, is another layer of her glow-up story. They’ve been together since December 2017—a love that’s lasted through seasons, studies, and self-discovery. Enzo is a fireman by profession, and their bond is rooted in mutual respect, warmth, and shared rituals.
They began living together in November 2023, and her content subtly reflects the comfort of that partnership. From cozy apartment restocks to shared routines, her viewers witness a love that’s grounded and gentle.
Aesthetic Life as a Digital Creator who is Rich in Feminine Energy
Zhirelle’s YouTube banner is a visual manifesto. Pink-coded and dreamy, it features:
- Skincare products and beauty essentials
- A mirror selfie in a pink workout set
- A desk setup with coffee, a cookie, and an open laptop
- Strawberry milkshakes and a Rhode phone case with lip balm
It’s not just branding—it’s embodiment. Her channel is a sanctuary for those seeking soft power, feminine energy, and the it girl mindset.
She enjoys great social media presence, with her platforms like YouTube and TikTok reflecting a cohesive blend of wellness, romanticizing life, and becoming your highest self. Her Instagram and Pinterest echo the same themes—self-care, glow-up rituals, and aesthetic living.
Practicing Self-Love & Romanticizing Life
Zhirelle’s influence lies in her ability to make the mundane magical. She doesn’t preach self-love—she practices it. Whether she’s restocking her hygiene products or filming a deep-cleaning session, she shows that care is a form of love.
Her content helps viewers:
- Build routines that feel like rituals
- Romanticize school, work, and wellness
- Embrace productivity without burnout
- Manifest their dream life through daily choices
She’s not selling products. She’s selling presence. And that’s why her audience keeps coming back.
Glow-Up Moments That Changed Everything
Zhirelle’s glow-up isn’t a single event—it’s a series of shifts. From switching majors to moving in with her partner, each chapter reflects a mindset shift. She teaches that becoming her isn’t about perfection—it’s about progression.
Her glow-up moments include:
- Choosing art over marketing
- Curating her apartment as a wellness space
- Building a YouTube channel that feels like a diary
- Embracing feminine energy as a source of power
These moments are quiet, but they’re transformative. And they’ve inspired thousands to begin their own glow-up journeys.
Building Her Dream Life as a Digital Creator
Zhirelle’s success is rooted in consistency. She doesn’t chase trends—she builds trust. Her channel is a safe space for women navigating self-development, mindset shifts, and the art of becoming their dream self.
She’s part of a new wave of digital creators who blend aesthetic living with emotional depth. Her content is:
- Softly strategic and algorithm-aware
- Curated for discoverability and depth
- Designed to invite clicks and keep hearts
- Rooted in emotional clarity and aesthetic care
She’s not just an influencer. She’s a guide. And her journey is quietly gives the idea that you can build your dream life—one ritual at a time.
Wellness, Productivity & the It Girl Mindset that is Rich in Feminine Energy
Zhirelle embodies the it girl mindset—not through status, but through softness. She shows that wellness isn’t just green juice and yoga—it’s clean sheets, organized drawers, and skincare routines that feel like therapy.
Her productivity tips are gentle. Her wellness rituals are accessible. She teaches that being rich in feminine energy means honoring your body, your space, and your spirit.
Zhirelle shares her budget-friendly feminine hygiene secrets to help you smell sweet, fresh, and effortlessly edible all day long.
Manifesting the Dream Self Rich in Feminine Energy
Zhirelle’s journey is a manifestation blueprint. She didn’t wait for permission—she created her own path. Her story teaches that:
- You can glow-up without losing your softness
- You can build your dream life through daily rituals
- You can become your highest self by romanticizing the present
She’s proof that manifestation isn’t magic—it’s movement. And her life is a quiet revolution in feminine energy empowerment.
Final Reflections: Why Her Story Matters
Zhirelle Cushman’s biography is more than a timeline—it’s a testimony. She’s built a life that’s rich in feminine energy, rooted in self-care, and radiant with intention. Her journey is a soft invitation to every woman who’s ever felt too quiet, too gentle, or too dreamy to be powerful.
She shows that softness is strength. That rituals are revolutionary. That glow-ups can be gentle. And that becoming her is not a destination—it’s a daily decision.
Craving more stories rich in feminine energy and soft power? Dive into the glow-up journeys of Becca Watson, Gigi MW, and Lana Blakely—each one a masterclass in becoming your highest self.